Strong cultures help people support one another, share their passions, and achieve big goals. Successful communities help members grow into who they want to be. Such communities aren’t just happy accidents – they should be purposefully cultivated, whether in a school, a faith institution, or among friends and enthusiasts.
What makes a belonging culture? How is community changing in America? Author and executive advisor Charles Vogl discusses these questions and introduces fundamental ideas from his book, “The Art of Community”. With wisdom distilled from 3,000 years of spiritual tradition, Vogl will help leaders build loyalty, strengthen identity, and create meaning within their culture.
Vogl will lay out the inner workings of successful communities and how they work drawing on real-life examples from both online and in-person groups. Participants will discuss how to apply the fundamental principles to their specific situation and realize their community’s aspirations. They will recognize the current inspiration and commitment already available. They’ll name principles that can be used to strengthen their real world communities. Leaders will leave with concrete next steps to create stronger belonging for themselves and others whom they want to bring together for enrichment.
Building Brand Communities: How organizations gather people to transform their brand and field
Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. Too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Based on his forthcoming book ‘Building Brand Communities’, Charles Vogl reveals how to build authentic communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off.
An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. In this talk, leaders will learn present practices used by global brands like Yelp, Twitch, Salesforce, Airbnb, Sephora, Patagonia and others to meaningfully connect with the people critical for their success. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. Success can develop fiercely loyal collaborator and customer relationships.
Authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, creating community forums and building transformational movements.
Storytelling for Leadership: The essential skill to create influence
Whether directing a movement of millions or building an intimate team, as a leader, you need to communicate who you are and why your work matters powerfully and quickly. In this multimedia workshop, participants will learn core skills to move others emotionally and persuade them in order to be memorable and effective in high stakes conversations. Learn why TED talks are fascinating, how Hollywood draws from millennia-old story principles, and why stories are the key to becoming unforgettable and creating connection.
About The Speaker
Charles Vogl is an award winning author, speaker, and executive advisor. His work reflects a calling to help leadership create connections and belonging in the most lonely time in organizational history. This includes creating cultures that attract and retain the right people and make organizations stronger. He draws from a wealth of spiritual traditions to understand how individuals build loyalty, strengthen identity, and live out shared values.
He is the author of three books, including the internationally best-selling ‘The Art of Community: 7 Principles for Belonging’, winner of the Nautilus Silver Award for Business and Leadership, and ‘Building Brand Communities’, an Axiom Business Book Gold medal winner. He is a founding member of Google Vitality Lab, and his work is used by organizations such as Twitch, AirBnB, ServiceNow, Meetup, and the US Special Forces.